Archive for 'Selling Risk Management'

8 Risk Management Points Every Broker Should Know

Mid-market is the most profitable and coveted segment, and therefore the most fiercely competed over. Medium-sized companies have the same problems asRisk Management Fortune 500 companies, just on a smaller scale.  The problem lies in risk solutions; these solutions don’t scale and small companies are unsure of where they can turn for help. As a result, medium-sized businesses do not benefit fully from risk management.

Insurance brokers deal with these companies every day, sharing advice on one important aspect of risk: their insurance. Brokers specialize in helping these same companies use broader risk management resources, tools, and services. If the brokers do not provide risk management services, others will: accountants, lawyers, and OHS and WCC consultants.

Insurance brokers should talk to their clients and prospects about risk management in a way they understand.

Here are 8 points every insurance broker should discuss with their client:


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10 Ways Risk Management Will Recession-Proof Your Brokerage

We aren’t technically in a recession (that we know of), but it’s not looking good!  Troubled economic times make your clients and prospects price shop; that increased competition is the icing on the cake for brokers who are also struggling with the economy.  A slight change in approach can go a long way towards growing brokerage revenues and weathering the economic storm. Risk Management - Insurance Brokerage

I once gave a presentation to a large regional brokerage on risk management, how they could use it to help them attract and retain clients and, of course, make more money.  Everyone in that room nodded at the right time, laughed at the right time, and said all the right things – my presentation seemed to be on track.  However, when I was done, a senior partner in the room piped up and said, “That all sounds really good, but we make money by selling insurance policies.”  That was back in 2004 – things have changed since then.

Now, risk management is a value-added service that is often considered essential by insureds. I’ve discussed this topic in many posts before, including the post Using Risk Management to Increase Brokerage Revenue.

As a trusted advisor, your clients already expect you to help them manage risk.  In fact, many of your insureds, if asked, would tell you that their insurance broker is their risk manager.  You already have their confidence in dealing with risk, so why not take it to the next level?

10 Ways Risk Management Will Increase Brokerage Revenue:

1. Satisfy your customers

Make no mistake, in these especially trying times, risk management has become the single most critical issue in the mindset of your target customer – if you don’t offer your customers a more robust and personalized service, by finding ways to minimize the cost of risk, they will find a broker who does.


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