Blog Opportunities and Risk Management

For the most part, bloggers all want to do the same thing; provide value for, build relationships with, and encourage conversation within a targeted audience. With an estimated 364 million blog readers and 77-percent of all web users reading blogs in 2008, the power, influence, and potential that comes along with blogging is undeniable.

With many deciding to start corporate blogs and employee blogging initiatives, companies are hoping that sending their employees to the front lines to communicate with the public will bring openness and approachability to the organization’s image and to its relationship with customers.

As with any opportunities, there are always related risks and risk management solutions. How do you put that kind of trust in someone to speak openly and freely on behalf of the entire company? What do you do when something goes wrong? What could go wrong?

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Aon Identifies Top Three Risks in the Retail Industry

Aon recently released a report that outlined the top three risks identified by the retail industry. The report found that these top three risks were also in the list of top ten risks that the retail industry was the least prepared to face.

These risks are of concern to the retail industry because of three characteristics; their complexity, their difficulty to control, and their enterprise-wise affect and scope.

What are the top three risks?

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What is your Company’s Reputation Worth?

You’re a company that is occupying all the right places online. You have a website, you blog regularly, you tweet, and you make sure your company controls profiles on all of the major social networking sites. You’re doing what you can to make sure that you are where you need to be to create brand awareness and interest in your products.

But how do you manage all these corporate communications? How closely do you monitor online representations by and of your organization?

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