Archive for 'Selling Risk Management'

Using Risk Management to Open Doors, Win, and Retain Business!

With changes in consumer behavior and challenging economic conditions, sales professionals everywhere are struggling to differentiate themselves and grow their business.  The insurance industry is becoming increasingly competitive, making it very difficult for brokers to win and retain clients.  Brokers often struggle to get their foot in the door with new prospects.  In this environment, brokers need to be innovative to stand out.


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10 Ways Risk Management Will Recession-Proof Your Brokerage

We aren’t technically in a recession (that we know of), but it’s not looking good!  Troubled economic times make your clients and prospects price shop; that increased competition is the icing on the cake for brokers who are also struggling with the economy.  A slight change in approach can go a long way towards growing brokerage revenues and weathering the economic storm. Risk Management - Insurance Brokerage

I once gave a presentation to a large regional brokerage on risk management, how they could use it to help them attract and retain clients and, of course, make more money.  Everyone in that room nodded at the right time, laughed at the right time, and said all the right things – my presentation seemed to be on track.  However, when I was done, a senior partner in the room piped up and said, “That all sounds really good, but we make money by selling insurance policies.”  That was back in 2004 – things have changed since then.

Now, risk management is a value-added service that is often considered essential by insureds. I’ve discussed this topic in many posts before, including the post Using Risk Management to Increase Brokerage Revenue.

As a trusted advisor, your clients already expect you to help them manage risk.  In fact, many of your insureds, if asked, would tell you that their insurance broker is their risk manager.  You already have their confidence in dealing with risk, so why not take it to the next level?

10 Ways Risk Management Will Increase Brokerage Revenue:

1. Satisfy your customers

Make no mistake, in these especially trying times, risk management has become the single most critical issue in the mindset of your target customer – if you don’t offer your customers a more robust and personalized service, by finding ways to minimize the cost of risk, they will find a broker who does.


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